teachers

students

community

💰 adding your first product

now that you’re fully onboarded, let’s get you earning! 🚀

at somos, we're committed to helping you:

👉🏾 offer a variety of ways to engage with your students

👉🏾 maintain full control over your student relationships

👉🏾 reduce reliance on just selling your time through 1:1 classes

our top tip for your product page is to strike a balance that ensures sustainable earnings, pricing based on outcomes (not just time), and prioritizing your well-being 💚

you can have up to 6 live products⚡️ on your somos page but we recommend focusing on 3 or 4 for a more streamlined offering💡

exploring a mix of products that align with your teaching style and goals is a great way to start!

p.s. every paid product you create will have its own channel on heartbeat so you can chat with students and they can meet each other!

1️⃣ freebies & lead magnets

your community

• 🎯 main goal: engage with all of your students & keep them updated on your paid products.
• 💰 how to price: free
• ✅ how to use/examples:
• post regularly in your heartbeat community—just like social media, but without algorithms!
• check in with students, discuss their weekly learning goals, and keep them accountable
• 🤿 deep dive:
• time to set up: 1 -2 minutes (simply add a personalised description + click activate)!
• top tips: invite as many students as you want—somos doesn’t charge per student or class/product sold..
• → how to activate your community.

free digital downloads

• 🎯 main goal: use as a lead magnet to encourage students to join your community.
• 💰 how to price: free
• ✅ how to use/examples:
• share short e-books, guides or templates (e.g. “10 things you didn’t know about learning [x]”, vocabulary lists, practice exercises).
• share a spotify or youtube playlist you’ve curated.
• include a link to a short video lesson to showcase your teaching style
• use templates you’ve created in notion, canva, google sheets etc.
• 🤿 deep dive:
• time to set up: if your product is ready, it’ll only take a few mins to add to your somos site!
• top tips:
• as a free product, keep it snappy. the goal is to attract students to your more in-depth offerings.
• use this as a gateway to introduce your premium content and build relationships with potential students
• find out more.

2️⃣ passive income

external links

• 🎯 main goal: add any link you’d like to share on your somos site.
• 💰 how to price: free (on somos but you can link to paid products hosted elsewhere)
• ✅ how to use/examples:
• share affiliate links (e.g. to language apps, products you work with)
• not ready to leave your italki, preply life behind yet? no worries, include a link here.
• you are also welcome to include any paid courses or products you host elsewhere.
• 🤿 deep dive:
• time to set up: 1-2 mins
• top tips:
• as much as we’re working towards offering a comprehensive tool for you here at somos, our priority is to make your life teaching online easier.
• we don’t penalise for teaching off platform or elsewhere. we're here to support your journey, wherever it takes you!
• → how to add an external link.

paid digital downloads

• 🎯 main goal: transform your expertise into scalable products beyond 1:1 classes.
• 💰 how to price:
• if you’re just starting out, we’d recommend keeping this under $10.
• for established creators with a sizable following, you can explore mid to high-ticket items ($50+)
• ✅ how to use/examples:
• leverage tools like Canva, Notion, or Google Sheets to create ebooks, guides, and templates
• 🤿 deep dive:
• time to set up: if your product is ready, it’ll only take a few mins to add to your somos site!
• top tips:
• don’t overdo it! lots of websites sell an “earn while you sleep” model but creating long, comprehensive courses takes time, energy and doesn’t necessarily convert into sales that justify the effort.
• start small and take the opportunity to experiment with your students. see what they like and are willing to pay for before rushing into a high ticket item.
• find out more.

3️⃣ language clubs

• 🎯 main goal: reduce teaching hours by working with groups asynchronously while building a loyal student community
• 💰 how to price:
• language clubs operate on a recurring monthly subscription model
• recommended pricing: $30-$100/month for up to 10-15 members.
• ✅ how to use/examples:
• focus on a theme (e.g., book club, conversation practice).
• use heartbeat to share weekly prompts and exercises for members to complete (e.g. read chapter 3 of this book and answer these 3 questions)
• students will be able to respond in writing, via audio note or by recording a video - however they want to practice!
• you have the same flexibility when leaving feedback!
• students can also meet up in your channel’s voice & video room to practice/discuss without you.
• 🤿 deep dive:
• time to set up: the guided process takes around 5 mins from your products dashboard.
• top tips:
• focus on clear outcomes, like advancing students from A2 to B2 through themed activities.
• periodically check in with members to ensure the club continues to meet their needs.
• find out more.

4️⃣ 1:1 teaching

• 🎯 main goal: offer personalized attention and coaching through 1:1 video calls
• 💰 how to price:
• 1:1 classes, while common, are less scalable so position them as mid to high ticket items ($25-75/class) to reflect the personalized value you provide.
• ✅ how to use/examples:
• classes are 45 mins, with a 15-min built in break between classes. your well-being matters to us! 💚 
• note: we will be adding more time options very soon (15, 30 and 60 minute classes)
• teach via heartbeat’s voice & video room, or use google meet or zoom—your choice!
• customize booking, refund, and cancellation policies.
• 🤿 deep dive:
• time to set up: approx. 5 mins.
• top tips:
• it’s very easy to sell yourself expertise short given the market saturation on most language marketplaces.
• think of 1:1 coaching as a premium offering, perfect for specific student outcomes—don’t let it dominate your schedule.
• use 1:1 sessions to build lasting student relationships, which can lead to further engagement and referrals.
• → how to set up your 1 on 1 classes

still got questions? get in touch: support@somos.education.

🤔 frequently asked questions

on this page

• 💰 adding your first product
• 1️⃣ freebies & lead magnets
• your community
• free digital downloads
• 2️⃣ passive income
• external links
• paid digital downloads
• 3️⃣ language clubs
• 4️⃣ 1:1 teaching
• 🤔 frequently asked questions